Anchor Enterprise Innovation in Purpose -- Not Pressure

The enterprise technology market right now is fast and loud. Every week brings a new acronym, a new vendor promise, a new “must-have” capability. And for leaders navigating this environment, the noise creates a specific kind of pressure—the pressure to move, even when it’s not clear where you’re headed.

I get it, believe me. I’ve seen this happen before. The instinct to keep pace is strong, especially when your competitors seem to be sprinting. Urgency without a strategic framework doesn’t result in innovation as much as it creates exposure. Not ideal.

When asked to consider what common mistakes companies make when trying to innovate, I didn’t have to think hard for my answer. It’s failing to set clear guardrails—and even more critically, failing to communicate them to important stakeholders.

Please select this link to read the complete article from Fast Company.