Building Member Value through Impact and Sustainability

In an era of rapid change, the associations that succeed will be those that clearly understand and reflect what their members care about, showing their commitment through their strategy, services and leadership.

Sustainability and impact initiatives strengthen relevance, deepen engagement and drive long-term success. Used well, sustainability considerations—sometimes referred to as environmental, social and governance (ESG)—can help associations engage their stakeholders and provide visible leadership in pursuing the issues that matter most.

Many associations are already doing this work. They just don't always recognize it as a strategic advantage. The key is to engage key stakeholders and identify the small number of impact areas that will drive the greatest value for members and the future of the profession or industry.

Please select this link to read the complete article from ASAE's Center for Association Leadership.