Building Offers That Work for Today's Workforce

HR Question: My company is struggling to get "younger," early-career candidates to accept our job offers. How can I structure my offers to be more appealing to this group?

HR Answer: If your organization is struggling to get early-career candidates to accept job offers, the issue may not be the compensation itself, but how it’s structured and communicated.

Many employers are seeing hesitation from younger workers, particularly those in Gen Z. With an estimated 30 percent of workers in 2030 categorized as Gen Z, understanding this generation's priorities isn't optional. It is essential to attract the talent your organization needs. While it is important not to generalize, there are consistent trends in how this group evaluates job offers and what makes an opportunity feel appealing and secure. Let's look at things to consider to make offers more appealing.

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