Why Every Growing Organization Will Eventually Need A Chief Intent Officer

Organizations spend enormous amounts of time defining their mission, refining their vision, crafting purpose statements and communicating strategic priorities.

Despite these efforts, many leaders still find themselves asking the same question: Why do employees, partners and even members often misunderstand what the organization is trying to achieve?

The answer may be that we have become overly focused on communicating statements and insufficiently focused on communicating intent.

Please select this link to read the complete article from Forbes.