Hospital Group Refreshes Advocacy Push

The Children's Hospital Association (CHA) has launched a new advocacy campaign with a more direct message designed to cut through the noise around healthcare funding in Washington, D.C.

"Put Kids First," launched earlier this month by CHA, is built around messaging around funding inequalities for children. In the past year, the Trump administration has frozen grant money earmarked for children’s health and attempted to pull funding to the American Academy of Pediatrics (AAP). In response, the campaign leans into data points about access to federal programs like Medicaid that serve children.

"We doubled down on what it means to be a macro-level voice for children's hospitals across the country," said CHA Chief Public Affairs and Brand Officer Leah Evangelista. "We're consistently working to have children's healthcare priorities be part of every policy conversation."

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