How Associations Can Turn Gen AI Skeptics into Industry Trailblazers

As generative AI (gen AI) reshapes industries, associations are uniquely positioned to lead their sectors by embracing this cutting-edge technology. However, the challenge isn't merely technological integration. It lies in preparing their staff, volunteers and members to effectively leverage gen AI. While technical skills are critical, the true differentiator is engagement. For associations, fostering an invested, innovative, and collaborative culture is essential to harness the full potential of AI, through interactive learning, incentives and community-building.

How Engagement Can Transform Gen AI Skeptics

Engagement is the backbone of successful gen AI adoption. Without it, even the most robust training programs risk falling flat. Engaged participants are more likely to complete training, absorb complex concepts and integrate these tools into their work. For associations, this is doubly important. Their staff and volunteers must model the behaviors they seek to inspire in their members.

Data underscores the value of engagement. Research by Gallup shows that engaged teams are 21 percent more profitable and 17 percent more productive than their disengaged counterparts. In the context of gen AI, this translates into members and volunteers who innovate, troubleshoot effectively and drive the association’s mission forward.

Please select this link to read the complete article from ASAE's Center for Association Leadership.