Nearly 80 Percent of Businesses Struggle to Measure AI Search Impact

According to new research, in 2025, twenty-six percent of companies received more than half their traffic from AI search; forty-nine percent expect to reach that mark by late 2026, according to findings recently released.

AI Search as a percentage of website traffic is growing more rapidly than traditional search, jumping from 35 percent to 50 percent.

However, by the end of this year, enterprise leaders in survey results told Branch they still believe the percentage of website traffic from traditional SEO will keep growing. They expect it to grow eight percentage points, from about 45 percent to about 53 percent.

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