How to Start Your Day | AI or Coffee

Artificial intelligence (AI) is no longer just another tool layered onto digital life. It is becoming the place where many consumers now begin it.

That is the central new angle emerging from PYMNTS Intelligence’s report, "How AI Becomes the Place Consumers Start Everything." Rather than focusing only on adoption rates, the report shows a deeper shift in sequence. Consumers are changing where they start tasks such as planning, learning, shopping and deciding. That change is already reshaping discovery, intent and, eventually, commerce.

The report finds that AI use has moved well beyond experimentation. More than 6 in 10 U.S. consumers used dedicated AI platforms such as as ChatGPT, Claude, Gemini Perplexity in the past year.

Please select this link to read the complete article from PYMNTS.