McDonald's to Launch New $3 Value Items in U.S. Starting April

McDonald's will introduce menu items priced at $3 or less, along with $4 breakfast meal deals in the U.S., starting in April, the Wall Street Journal reported ‌on Wednesday, citing people familiar with the discussions.

The burger chain is looking to attract diners worn down by economic woes. It has been sharpening its focus ​on affordability as consumers become more price-conscious. Rivals such as Burger King are also intensifying efforts with more economical menu ⁠options.

McDonald's has been investing heavily in marketing cheaper meals and ​said last month its value push was helping bring back lower-income customers.

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