Membership Engagement & Marketing, Senior Manager

For more than 100 years, the Ohio Society of CPAs (OSCPA) has been the trusted partner to Ohio’s CPAs and accounting professionals – the strategic advisors behind the state’s leading public, private and not-for-profit organizations of every size and sector. Their mission is to empower CPAs and related professionals to drive value as trusted business advisors by fostering professional excellence and integrity, building community and advocating for members and those they serve. OSCPA is seeking a Membership Manager.

Position Summary

The Membership Engagement & Marketing, Senior Manager is a strategic role responsible for advancing OSCPA’s individual membership growth, engagement and retention strategy. Serving as a visible relationship leader and key voice of members, this individual drives initiatives that strengthen member value, expand market reach, and deepen long-term engagement across the full membership lifecycle—from acquisition and onboarding through renewal and retention.

This role requires a proactive, commercially minded individual who can identify new growth opportunities, shape outreach strategy, and translate member and market insights into action. The role will work across departments and with external partners to influence strategy, guide execution and ensure membership priorities are represented in key organizational initiatives. Success in this role will require strategic thinking, strong external presence, sound business judgment and a high level of ownership for results.

Key Responsibilities

Member Relationships & Experience

• Serve as a visible point of contact for OSCPA members, cultivating strong relationships with key member segments and representing the association as a trusted partner within the profession.

• Champion a high-value member experience by identifying evolving needs, elevating feedback, and influencing internal actions that improve satisfaction, engagement and loyalty.

• Strengthen OSCPA’s member relationships through proactive outreach, strategic touchpoints and opportunities that deepen connection to programs, benefits and communities.

• Partner across the organization to ensure the member perspective is reflected in decisions, communications and service delivery.

Acquisition, Engagement & Retention

• Lead the strategy and execution of initiatives designed to grow OSCPA’s individual membership base, with a primary focus on acquisition and expanding reach beyond traditional CPA audiences.
• Identify, evaluate, and pursue new growth opportunities, campaigns, partnerships and audience segments that increase awareness, engagement and conversion.
• Drive retention strategy by shaping meaningful member touchpoints and engagement approaches that strengthen satisfaction, loyalty, and long-term connection to OSCPA.
• Use member insights, market trends, and performance data to inform recommendations, refine tactics, and continuously improve membership strategy and results.

Marketing, Communications & Coordination

• Serve as the central point of contact for agencies and external partners supporting membership and marketing efforts, guiding direction, evaluating tactics and approving membership-related campaigns and materials.

• Shape and oversee compelling membership marketing and communications strategy across email, web, digital campaigns, and promotional materials to support acquisition, engagement and retention goals.

• Use CRM, AMS, and email marketing platforms to segment audiences, execute targeted campaigns, and deliver personalized communications across the membership lifecycle.

• Influence cross-functional alignment by partnering with internal teams to integrate membership priorities into broader association initiatives, including learning, events, advocacy and general communications.

• Monitor campaign effectiveness, engagement and return on investment, and recommend pivots or new approaches to improve performance and business outcomes.

Data, Budget & Reporting

• Own the budget for B2C individual membership acquisition and retention efforts, with responsibility for planning, forecasting, resource allocation and performance monitoring.
• Maintain strong data discipline within the CRM or AMS, ensuring member records, interaction history and engagement information are accurate and actionable.
• Analyze membership, marketing, and engagement data to identify trends, risks and opportunities, and translate findings into recommendations for action.
• Prepare and communicate reports, insights and business cases that support strategic decision-making, prioritization and continuous improvement.

Qualifications & Experience

• 5+ years of experience in membership, account management, business development, marketing, or other relationship-based roles; (association or nonprofit experience preferred).

• Demonstrated success leading acquisition, engagement, retention, or audience growth initiatives with measurable outcomes.

• Strong strategic thinking and business judgment, with the ability to connect member needs, market opportunities and organizational goals.

• Excellent relationship-building and influencing skills, including confidence engaging with senior-level members, volunteers, external partners and internal stakeholders.

• Experience shaping or managing marketing and member-facing communications across multiple channels.

• Experience using CRM, AMS, and/or email marketing platforms; experience with Aptify and/or FreshMarketer is a plus.

• Association experience is a plus.

• Understanding of the accounting profession is a plus.

• Strong analytical, organizational and project management skills, with the ability to manage multiple priorities and move initiatives forward with a high degree of ownership.

• Excellent written and verbal communication skills and comfort representing an organization externally.

About OSCPA

We’re a top state accounting association known for innovation, advocacy and member-focused programming. Staff are encouraged to learn, grow  and contribute ideas that enhance member value.

Perks and benefits:

• Competitive compensation
• 401(k) with company match
• Health, life and disability insurance
• Support for professional credentials and development
• Generous vacation and paid time off
• Flexible schedules and hybrid work options

OSCPA is committed to building an inclusive, multicultural environment where differences are valued. We know diverse teams are strong teams and we encourage applicants from all backgrounds to apply. 

Located near the Easton Town Center in Columbus, Ohio, our office puts you close to shopping, dining and entertainment while staying connected to the heart of the profession.

To apply for the position, please submit your resume to cfuduric@ohiocpa.com. Include the job title in the subject line. Qualified applicants will be contacted regarding subsequent steps in the hiring process.