Report: Associations Are Struggling with Member Engagement

A new survey of association leaders found that many groups are lax about pursuing renewal and engagement strategies for current and lapsed members.

The annual Association Report was released by AMS company Growthzone last month, and is based on responses of leaders at 518 U.S. and Canadian associations surveyed at the end of 2025. Overall, membership has stayed healthy across organizations, with approximately 90 percent or respondents saying that new memberships have increased or stayed the same. A similar percentage anticipate retention rates of 80 percent and above.

However, respondents also shared concerns around reaching prospective members, navigating the current political and economic environment and lack of engagement.

Please select this link to read the complete article from Associations Now.