Report: Members and Associations Split on Tech, Career Support
Members are looking for their association to be a leader in technology and career advancement, according to a new report, but association professions haven't all gotten the message.
The 2026 Association Trends Report: The Innovation Mandate (opens in a new tab), released last week by the association technology firm Momentive Software, is based on a survey of 1,010 association members and 200 association professionals conducted last June and July.
Gaining and maintaining tech-savvy is high on members' minds this year. Members cited "keeping up with the latest technology" as their most-valued association benefit—a jump from 13th most-valued in last year's survey. Moreover, 70 percent of members rate their association's technology as very good or excellent, and two-thirds (67 percent) see an association's use of AI as evidence that it’s innovative.
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