Viewing Big Tech through the Trust Lens

A small group of global technology companies and their digital platforms now shape how people access information, learn, communicate, build relationships and conduct business. At the same time, governments are enacting new regulations, courts are pursuing litigation and individuals are demanding greater transparency. Underlying these actions is the erosion of trust in the digital ecosystem.

For association leaders, this moment is not just another external trend to monitor. It is a defining leadership challenge. And unlike many strategic issues, there is no clear roadmap. The questions are complex, the trade-offs are real and the conversations required to move forward are often difficult to initiate.

Earlier this year, ASAE volunteers met to consider what this challenge could mean for associations. In two analysis sessions, they explored new forecasts, trends and strategic insights and provided steps to guide associations, resulting in the updated ASAE ForesightWorks "Taming Big Tech" driver of change.

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