Strategies for Associations in an Ever-changing World

Five years after the COVID-19 pandemic, associations continue to adjust to a world shaped by technology, hybrid work and new expectations of connection. What has not changed is people’s desire to feel part of something meaningful. The way they find that connection, however, looks different. Some prefer the convenience of online engagement, while others, surrounded by virtual meetings and screens, are drawn to in-person interaction.

A mentor once told me, "The only way to grow thyself is to know thyself." The same can be said for associations. Understanding what connection means to your members will guide how you provide value and relevance. When that understanding is clear, it becomes easier to balance both digital and personal approaches to engagement.

The pace of change has also increased. Five years ago, everyone was forced to adapt overnight. Since then, expectations for speed and accessibility have only grown. Add in AI and an ever-expanding list of digital tools, and it can feel like everything should happen instantly. Technology is only effective when it serves a clear purpose. Knowing why you are using a tool will determine whether it truly supports your mission.

Please select this link to read the complete article from ASAE's Center for Association Leadership.