What Meeting Planners Miss about Attendees

When it comes to association events, is content really king?

The (ahem) conventional wisdom around meetings is that if you have a solid education lineup, people will attend. But a recent report from MemberClicks, The Blank Badge: Turning Missed Attendance Into Event Growth, qualifies that idea somewhat. 

According to the survey of around 750 association and event professionals, content definitely does matter: fifty-four percent of respondents said that “timely and relevant content” is a key motivator to get them to attend. But time and money are stronger barriers to attendance: fifty-six percent of respondents cited workload as a factor to their non-attendance, followed closely by “budget approval from employers” (55 percent) and “cost of attendance” (49 percent). In 2025, practical money matters are getting in the way of event engagement.

Please select this link to read the complete article from Associations Now.