The New Meeting VIP Experience

A bespoke meeting experience? In this awful economy?

That's the key challenge for associations meetings leaders in a nutshell. Personalization and the delivery of a special experience is essential to excite attendees (and encourage them to come back). But those special experiences can be hard to deliver when just about everything is more expensive.

That's a challenge I explored in a recent Associations Now Deep Dive article on what VIP experiences at association conferences look like now. The basic takeaway: Many of those valuable experiences can be delivered at relatively low cost, but optics matter. There's a fine line between "VIP experience" and elitism, a tricky business when the goal of your meeting is to cultivate a sense of belonging.

Please select this link to read the complete article from Associations Now.