Twenty Ways to Maximize Momentum when Branded Social Media Posts Go Viral

A viral social media post can dramatically expand a brand's reach, but the work doesn't end once the views, shares and comments start pouring in. How a social media team responds in the hours and days that follow can determine whether a fleeting moment of attention becomes lasting brand awareness, stronger customer relationships or even measurable business results.

To help communications leaders capitalize on viral success, Forbes Communications Council members share crucial next steps they believe every social media management team should take after branded content gains steam.

From engaging new audiences and extending the conversation to analyzing performance and preparing follow-up content, these strategies can help brands turn a lucky break into sustained momentum.

Please select this link to read the complete article from Forbes.