The Seven Conditions Your Annual Engagement Survey Isn’t Measuring

Most association leaders run an annual engagement survey. Their survey results typically indicate that things are fine. But about one in three are going to be blindsided in the next 12 months by a senior staff resignation, a board governance breakdown, a member retention drop or a culture issue that erupts in a place no one was watching.

The survey isn't lying. It is measuring the wrong thing.

Engagement surveys are designed to capture satisfaction and discretionary effort. Those are valuable metrics. They are also downstream metrics—outputs of a healthy organizational culture, not the conditions that produce it. Staff can be satisfied right up until the moment they aren't. Members can be engaged in programming while quietly disengaging from the organization itself.

Please select this link to read the complete article from ASAE's Center for Association Leadership.