Through Team Collaboration, Associations Unleash Gen AI Success

The emergence of generative AI (Gen AI) presents associations with transformative opportunities to optimize operations, enhance member engagement and elevate the value they deliver to their professions. However, simply acquiring Gen AI tools is insufficient to achieve its full potential. True transformation requires cultivating a culture that empowers staff and volunteers to experiment, iterate, address challenges, manage risks and uncover innovative applications of this technology to advance the association’s mission.

At the heart of successful Gen AI adoption is a balance between autonomy and support.

Autonomy allows teams—comprising staff, volunteers and even more engaged members—to explore solutions tailored to their unique needs and operational contexts. Support ensures alignment with strategic goals, providing necessary resources (e.g., access to relevant data, technical expertise and computing power), and establishing accountability frameworks. Together, these factors enable associations to explore Gen AI’s potential while safeguarding against risks.

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