Transplantation Group Partners with Shoe Company

A medical association has found itself in the shoe business thanks to a partnership with a leading designer.

Last month, the American Society of Transplantation (AST) announced that it has partnered with shoe designer John Fluevog for the release of two limited-edition shoe releases. The shoes were designed by Fluevog himself after a successful kidney transplant last year, and were intended to draw awareness to kidney donation. (March is National Kidney Month.) AST receives a portion of the proceeds from sales of the shoes.

"We're open to doing things outside the box, but nothing like this has ever come up before, so we were really excited when we were approached with the idea," said Shauna O'Brien, AST's director of communications and marketing.

Please select this link to read the complete article from Associations Now.