Why Every City Could Benefit from Billionaire Urbanism

The unveiling last fall of Hudson's Detroit, a new 1.5 million-dollar-square foot development in Detroit, came just months after Jared Fleisher was named president of Bedrock, the real estate developer that backed the project.

But the project is a capstone to more than a decade of work by Bedrock, founded and chaired by billionaire Dan Gilbert, to revitalize Detroit and turn the city into an appealing home for newcomers and natives alike.

"We look at the city as a product," said Fleisher, who advised Gilbert on government affairs and economic development strategy before becoming president of Bedrock in August 2025 and CEO in December. "We have got to produce something that your customer wants, and our customers [are] talented young people who are the fuel of a modern economy. We want that customer to choose our city."

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