Your Association’s Future Is Tied to China

This article is based on the updated ASAE ForesightWorks Driver of Change, China’s Expanding Global Influence; it reflects insights gathered during two analysis sessions with association professionals who explored new forecasts, trends and strategic insights. Their perspectives directly informed the themes, risks, opportunities and strategic considerations presented below.

China’s expanding global influence is reshaping the professional and business landscape. Regardless of an association’s service scope, the question is no longer if China will affect its strategies and operations, but how. As China’s economic, technological, cultural and political influence rises, associations may encounter opportunities and risks that vary depending on their current situation, whether:

• Already operating in China and have a presence there
• Thinking about entering the Chinese market and considering how deeply to engage
• China is not part of their current strategy

Associations Already in China: Managing Complexity and Uncertainty

Associations with a current presence in China already understand the market’s potential and likely have a good handle on the strategies needed to succeed in the region. However, the landscape is changing rapidly and becoming more uncertain. Compliance is becoming more complex with new data and cybersecurity rules and tightening state supervision of associations. Amid rising geopolitical tension, associations must navigate shifting local regulations, protect intellectual property and maintain member trust. For associations that engage in policy or advocacy, China’s growing influence may also intersect with evolving debates on trade, export controls and national security, creating additional considerations to monitor.

Please select this link to read the complete article from ASAE's Center for Association Leadership.