Adobe is Reinventing Design via AI

For decades, Adobe’s software tools, including Photoshop, Illustrator, and InDesign, have been the universal language of visual communication, shaping how marketers, artists and brands build the modern creative world. As artificial intelligence (AI) transforms the nature of work and how we define productivity, the 42-year-old creative tech company is reinventing itself once again, transforming the world’s creative supply chains through its AI ecosystem. 

Designers and marketers globally are using Adobe Firefly for generative image creation, Substance 3D for photo-realistic modeling and digital twins, Express for rapid on-brand content production and Experience Manager for orchestrating assets across global campaigns.

"AI should help you work faster and with more precision, while you stay in control of the craft," said Hannah Elsakr, Adobe's vice president of GenAI New Business Ventures. "Firefly Custom Models and our new Adobe Firefly Foundry allow large brands to build proprietary, IP-protected models trained on their own assets."

Please select this link to read the complete article from Fast Company.