Making Engagement Visible with Structured Member Stories

Making Engagement Visible With Structured Member Stories

Associations are communicating more than ever, but are members listening?

According to Association Adviser’s "2025 Benchmarking Report," the average association now reaches out to its audience more than 30 times per month across multiple channels. At the same time, "communicating member benefits effectively" and "cutting through the clutter" remain among the top challenges cited by association leaders.

Face-to-face events continue to rank as the strongest driver of engagement. And for those who attend, they often are. But only a fraction of a membership base typically attends any single event. The rest experience the association primarily through screens and inboxes.

Please select this link to read the complete article from ASAE's Center for Association Leadership.