Why the Future Depends on How We Welcome the Next Generation of Business Events Professionals

Recently, one topic has come up in every meeting room, every congress and every corridor conversation: How do we attract, inspire and retain the next generation of professionals and volunteers? This is no longer an abstract concern. The shift is upon us. Long‑standing community members are stepping back, younger professionals are stepping in, bringing with them different expectations. Associations are trying to bridge a widening gap in engagement styles and motivations. With 70 percent of the working population considered "Next Gen" by the year 2030, this issue is more important than ever.

The challenge is often framed as a shortage, but that is not the whole story. The passion exists. The talent exists. The willingness exists. What is changing is how the next generation wants to contribute. We are observing that they value purpose, flexibility, visibility and growth. They want to take part in ecosystems that nurture them. They aren't waiting patiently to be invited into leadership; they want pathways that show them they belong from the start.

This is where association culture has to evolve. It's not about lowering expectations but rethinking structures. And at the International Congress and Convention Association (ICCA), we have made this evolution a priority.

Please select this link to read the complete article from Boardroom.