AI-generated Videos Can Hurt Brand Perception

There’s a certain kind of dread that hits when a brand video tries to be human and lands somewhere closer to "animated corporate hostage proof-of-life." Consumers say they are seeing AI video everywhere, and they are describing it the way people describe a bad first date: stiff gestures, weird voice, no emotional read. The uncanny valley used to just be a tech problem. Now, it is also a marketing one.

In the State of Video 2026 report from Animoto, a cloud-based video creation service, close to 83 percent of survey respondents say they have watched a video they suspect was AI-generated — pointing to robotic gestures (67 percent of survey respondents), unnatural voices (55 percent) and a lack of emotional tone (51 percent). And Animoto’s report shows that’s getting turned into a business consequence: 36 percent of consumers say AI-generated brand videos lower their perception of the brand. That’s a lot of downside for a so-called workflow upgrade.

Or as Animoto said in its TLDR: "In an era where anyone can make a video with AI, audiences still crave what's real."

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