Business Trends: An Association’s Move into Mobile Learning

In recent years, the International Carwash Association (ICA), has entered “good problem to have” territory. The growth of private-equity investment in car-wash businesses, combined with environmental restrictions on driveway car washes and simple consumer convenience, has led to an explosion in facilities and employers. In 2024, there were approximately 60,000 car washes in the United States, a number expected to double by 2030.

That growth means the industry is expanding, but businesses have needed education and training to match, said ICA Chief Learning Officer Claire Moore. “We’ve always strived to create a professional workforce in the car wash industry,” she said. “With the influx of money, with larger organizations now, we’ve definitely seen a nice professionalization happening.”

So, a few years ago, ICA conducted a job-task analysis of its industry, from corporate managers to frontline hourly workers, to determine what kind of education was needed in this new environment. It quickly became clear that mobile education would be necessary. That was definitely true for frontline workers on their feet at car washes. But it could often be true of managers, as well. 

Please select this link to read the complete article from Associations Now.