Member Retention in the Age of Subscription Fatigue

Subscription fatigue is no longer a passing commentary—it's a defining behavior of modern society. 

Professionals have become adept at canceling what no longer proves its value. Streaming services, software tools and recurring memberships are routinely evaluated and discontinued when they stop feeling essential. The logic is simple: If it doesn't show its value regularly, it probably doesn't need to stay.

Associations were once insulated from this mindset. Membership represented professional identity and long-term investment. But today, even dedicated professionals approach renewals with the same scrutiny they apply to consumer subscriptions. They ask what they gained, whether their careers advanced and whether the membership played a meaningful role in their professional lives. In a subscription culture, forgotten value is indistinguishable from absent value.

Please select this link to read the complete article from ASAE's Center for Association Leadership.