How Generation Z and Millennials Are Changing the Giving Landscape

The philanthropic sector is poised for a significant transformation. Almost $124 trillion in assets is set to pass down to younger generations in 2048, most notably Millennials and Generation Z. These donors are active, informed and deeply committed to specific causes.

To build a sustainable future for your association amid these changes, you must rethink your long-term giving strategy. At the same time, these younger donors are not waiting for their peak earning years to start making an impact.

Pivot From Brand Loyalty to Issue-first Philanthropy

A study from the Indiana University Lilly Family School of Philanthropy found that "Generation Z (born between 1997-2012) and Millennial (born 1981-96) donors are more focused on supporting issues than on specific organizations and consider themselves to be active social change agents."

Please select this link to read the complete article from ASAE's Center for Association Leadership.