How Leaders Can Use Storytelling to Build Trust and Scale Their Business

Every founder has a story, and how they share it could make all the difference in shaping their organization.

This topic came into focus at this year’s Inc. Founders House event at SXSW. During the panel, "The Art of Founder Storytelling," moderator Shibani Joshi sat down with Bruno Solari, the founder of PR agency SolComms; Kim Vaccarella, the founder and CEO of Bogg Bag and Nadya Okamoto, the co-founder of the menstrual care brand August, to unpack how entrepreneurs can use personal narratives to earn consumer trust and business growth.

Founder storytelling can help build that trust—but it has to be authentic, relatable and capable of evolution as the business expands, according to the Inc. Founders House panelists.

Please select this link to read the complete article from Inc.