How to Inspire a Sense of Purpose

It can be easy for an association leader to figure they don’t need to think too hard about their organization’s purpose. Associations know what their industry is, what its people do, and how they can rise in the profession.

Of course, it’s not as simple as that. Economic, technological, and social forces decimate some member categories and establish new ones. Political challenges ask leaders to figure out how much energy to dedicate to advocacy—and how to rally stakeholders around your message.

Combine that with a lot of polling that says people are feeling disengaged at work, and those mission-and-purpose discussions can feel a little more urgent. Writing in Forbes, sociologist and author Tracy Brower argues that leaders have a duty to "create the conditions for [others] to have a greater sense of purpose."

Please select this link to read the complete article from Associations Now.