Most Component Membership Losses Begin with a Change of Address

When a member changes their mailing address, most systems treat it as an administrative update. It may be the beginning of an attrition event.

Across regional and chapter-based associations, relocation is one of the least examined drivers of disengagement. Members move for work, retirement, family responsibilities or lifestyle changes. What often moves with them is their dues record. What does not always move is their connection.

In geographically structured organizations, proximity quietly sustains participation. It influences attendance, volunteerism, informal conversations and peer reinforcement. When proximity disappears, engagement can weaken long before renewal conversations begin.

Please select this link to read the complete article from ASAE's Center for Association Leadership.