Protecting Your Reputation from Risks during Organizational Change

The world of crisis readiness has always involved anticipating what could go wrong. This tends to make crisis communicators feel like they show up to every planning session bringing doom and gloom.

But more than that, it's about identifying potential risks, so that leadership understands that the communications team is well prepared to respond when necessary. Scenario planning is a strategic exercise that must be part of ensuring an organization is ready when a crisis strikes.

This is especially true in change management, when leaders know an event is approaching that could threaten reputation or stakeholder trust should the change escalate to crisis levels. Leaders and communications teams understand the opportunity to be as prepared as possible for these scenarios by brainstorming, identifying and fully vetting the highest-likelihood and highest-impact scenarios and then creating response plans that mitigate the potential impact of the priority scenarios.

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