The C-suite Superpower You’re Most Likely Missing

Leadership and social influence are now critical skills. The World Economic Forum’s most recent Future of Jobs Report ranks these as the third-most-important core skills today, representing a massive 22-point increase in just two years.

In the digital age, attention is the new currency. Modern executives are the primary extension of the company brand. While the term “influencer” may cause some to cringe, the reality is that leaders have always been expected to influence. Today, leadership visibility, especially on social platforms, is a powerful vehicle for brand authority. When a leader speaks consistently and authentically, they build “attention equity,” turning digital presence into a measurable corporate asset.

This visibility is the bedrock of organizational trust. During the pandemic, weekly CEO updates became a corporate staple, fueling a rise in both workplace trust and employee expectations. This shift was underscored by the 2022 Edelman Trust Barometer, which found 77 percent of employees trusted their employer more than government or media sources.

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