Transforming Member Stories into a Sustainable Engagement Engine

A recent study conducted at Georgia Southern University (GSU) found that members who engaged with two or more association benefits during their membership cycle were twice as likely to renew.

The implication is straightforward: Members who experience more of an association’s value are significantly more likely to stay. Engagement, in this sense, simply reflects the extent to which members experience meaningful value during their membership.

Yet, too often, renewal decisions are treated as something that happens at the end of the membership year. In reality, those decisions are shaped continually. Each time a member attends a program, downloads a resource, receives guidance from a peer or solves a professional problem through the association, the value of membership becomes more tangible.

Please select this link to read the complete article from ASAE's Center for Association Leadership.