Why You Should Use People’s Names When You Talk to Them, Backed by Neuroscience

Right or (as it turns out) wrong, I was not a sprinkle-your-first-name-into-conversation kind of guy. I’m not hugely self-assured, and saying the other person’s name felt forced. Or awkward. Or something.

So, I just didn’t do it.

Then a few years ago I talked to Bryan Cranston about the mezcal brand he co-founded with Breaking Bad co-star Aaron Paul. Bryan is a first-name-in-conversation kind of guy, or at least he was with me. Not often, not relentless, but occasionally.

Please select this link to read the complete article from Inc.