Forget Job Hunting - Gen Z Is 'Growth Hunting'

When I talk with business leaders about Gen Z, the same frustration often bubbles up: "They won't stay." It's said with a kind of bewildered shrug, as if the younger generation has suddenly rewritten the rules out of thin air. I heard it again last week during a radio segment I did about generational dynamics at work. The host asked why Gen Z feels so comfortable moving on so quickly.

Here's what I have learned after a decade teaching them, coaching them and watching them navigate the workplace: Gen Z doesn’t think they’re doing anything unusual. And frankly, once you look at the data, it's hard to argue with them.

A new Youngstown State University (YSU) study of 1,000 full-time U.S. professionals found that nearly half of Gen Z workers are already planning to leave their jobs—not for higher pay, but for better growth. That is the highest rate of all generations surveyed.

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