How Leaders at Major Consumer Brands Keep Current with Gen Z
Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning.
I recently celebrated my 56th birthday, and I’m feeling my age. Not because I'm slowing down (which I am), but because I feel increasingly removed from the passions, peeves and predilections of Gen Z and Generation Alpha. This matters, as young people shape popular and workplace cultures, and their tastes drive big swaths of consumer and tech spending—all things Inc. and Fast Company cover.
To help me figure out how to stay tuned into their interests, I asked six executives to share their strategies for staying ahead of the youth culture curve. They shared some interesting initiatives and resources in the edited insights that follow.
Please select this link to read the complete article from Fast Company.