Non-cash Giving: A Guide for Association Development Teams

While membership dues remain a cornerstone of association revenue, forward-thinking development teams are looking toward non-dues revenue for long-term stability.

Recent data from the Federal Reserve suggests the majority of American wealth is held in non-cash assets, such as stocks and real estate, rather than traditional savings and checking accounts. In fact, checkable deposits and currency, time and savings deposits and other cash deposits account for less than 10 percent of household wealth.

Tapping into high-impact non-cash giving vehicles is now necessary for sustainable association growth. By moving beyond credit cards, your association's development team can help supporters make more significant contributions that often provide greater tax advantages for them and greater impact for your mission.

Please select this link to read the complete article from ASAE's Center for Association Leadership.